Portfolio
Private Equity
Serendipity Brands
Transaction Overview
Serendipity Brands, a consumer products company focused on ice cream and other desserts is headquartered in New York City, New York. Serendipity features an iconic brand name, a strong management team and value-add strategic investors. Serendipity Brands has brought on Selena Gomez and GoPuff  as investors and strategic partners to facilitate brand growth. SRC participated in a growth capital round, helping Serendipity to push into new markets and sales channels. Order your delicious Serendipity Ice Cream now using GoPuff. Learn more about Serendipity Brands by clicking here.  
Key Stats
Location
New York, NY
Year of Founding
2019
Investment Profile
Growth Capital
Acquired
Q2 2022